Financial copywriting: Art, science, or a bit of both?
Financial content creation is an art as much as it is a science. While ChatGPT and other AI tools may have already infiltrated many areas of copywriting, the financial sector is one place where AI will find it difficult to generate quality, compliant content.
SEO for finance
SEO is an important piece of any content strategy. But when it comes to writing, there can be a fine line between “keyword stuffing” for SEO purposes, and providing high-quality, relevant content to your audience. Think of your finance SEO strategy as the road that connects all aspects of your business and customer base. Potential customers may be looking for a variety of different things, and it’s the job of finance SEO strategies to help attract them to your business.
Financial storytelling
At the end of the day, content development for financial firms is an art as much as it is a science.
- Empathy – Do you know the pain points for your customers? Can you put yourself in their shoes?
- Humor – Money doesn’t have to be serious business. Use content marketing for finance and financial copywriting to lighten the mood and make potential customers feel at ease.
- Fear – Most people associate their financial lives with fear. When it comes to financial content creation, this motivator can be helpful to attracting users to a new product or service.
- Financial storytelling – Take your audience on a journey so they can see and hear exactly how your product or service can help them on their path to financial freedom.
Content is king
Whether you like it or not, content is still king. That means, blog posts, videos, and podcasts are a surefire way to keep your brand name in the mind of consumers. Coupling quality content with SEO best practices will help your business rise above the competition.
