Satoshi isn’t a person, it’s an idea
When Satoshi Nakamoto conceived bitcoin, he wasn’t worried about educating the public. In fact, Satoshi was very upfront about this:
“If you don’t believe me or don’t get it, I don’t have time to try to convince you, sorry.” – Satoshi Nakamoto
But now that Satoshi’s vision of a decentralized financial system is playing out in the world, it’s time to promote cryptocurrencies for beginners to understand the benefits of this new system.
The answer to all of your questions is money
Most people don’t stop to think about money. Even activists fighting against climate change, refugee crises, world hunger, and war don’t stop for a minute to think about how our current financial system perpetuates global problems. To escape this debt-based economy, the average person needs to understand why it’s a problem, and how it helps contribute to the decay of our society.
Opt out of the system
Crypto markets allow people to opt out of the fiat currency system that is reinforcing many global problems that plague our world today. When consumers first learn how to buy crypto they might not actually understand what they’re doing. At it’s core, taking $1 out of the fiat system and investing in cryptocurrencies is voting with currency: it’s opting out of our current financial system.
And once a crypto ETF is approved, opting out will be even easier for most crypto beginners who are afraid to self-custody their digital assets.
Making it obvious
As much as I have mixed feelings about crypto exchanges in general, Coinbase is leading the charge with relatable marketing campaigns that display the value propositions of cryptocurrencies to the public. Even cryptocurrency beginners can watch an ad like this and understand on a personal level how our financial system is broken.
It’s up to us
Whether you are a marketer, writer, designer, or other creative, now is the time to use your skills to show the world why blockchain technology is so revolutionary, and why Bitcoin is still leading the charge. Because to onboard the world to crypto markets we need to show why a new system is the way.
