Providing insights on the the financial industry's present, while unlocking its future.

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Digital Wallets and Contactless Payments

Creating a better wallet experience Contactless payment technology is almost ubiquitous across brick-and-mortar retail and will continue to drive the future of digital banking. Whether it’s...

Blog Posts

The future of digital banking

Taking digital banking to the next level As a kid, my parents were always running errands. One of which was going to the bank. But today, bank branches continue to dwindle, and customers are opting...

The art of financial copywriting

Financial copywriting: Art, science, or a bit of both? Financial content creation is an art as much as it is a science. While ChatGPT and other AI tools may have already infiltrated many areas of...

Writing compliant financial content

Don’t let financial compliance be your worst enemy The financial services industry is bound by strict compliance and legal standards. So, when finance companies think about their financial...

Crafting engaging content for the crypto community

The crypto community needs more engaging content Cryptocurrencies are a fascinating world filled with new and innovative technology. But to succeed, cryptocurrency content marketing requires a more...

When it comes to promoting Bitcoin, we are all Satoshi

Satoshi isn’t a person, it’s an idea When Satoshi Nakamoto conceived bitcoin, he wasn’t worried about educating the public. In fact, Satoshi was very upfront about this: “If...

Investing in Bitcoin ETF: Combatting unit bias

Always remember, Bitcoin are divisible Would you rather own 1 share of stock at $1,000 per share, or 100 shares of stock at $10 per share?  For most investors, owning more units of an asset seems...

Bitcoin ETF Part 2: The natural path to self-custody

Bitcoin self-custody still matters See Part 1 of my Bitcoin ETF analysis for why the introduction of a Bitcoin ETF will likely be an important step forward for the industry. Bitcoin was designed as a...

Bitcoin ETF Part 1: Why it matters

A Bitcoin ETF could change the industry for the better It seems like only a matter of time before the SEC approves its first Bitcoin ETF. And once one ETF is approved, many more will likely be on...

Case study: Taking a growing fintech brand to the next level

AI isn’t just a buzzword. For some companies it’s revolutionizing finance. You can have groundbreaking technology in a hot sector, but if your audience doesn’t understand its...