Grow your finance business with content
As an RIA or financial advisor, content might be the last thing you think about for your business. But by creating informative, relatable content, you can engage audiences in a new way. This helps establish you as a financial thought-leader for potential clients.
Consider these types of content when looking to grow your business:
Newsletters
Regular newsletters can provide immense value to your clients and leads. By delivering timely information on market movements, macroeconomic updates, and important policy changes, you are constantly reminding your client base that you are staying ahead of the market. Plus, delivering this information straight to their inboxes means you are always top of mind.
Blog posts
Crafting blog posts can help convey more general financial topics, such as tips for retirement planning, managing debt, diversifying your portfolio, and more. Adding blog posts to your existing website and sharing them on social media will not only create another touchpoint for your customer base, it will also help drive more traffic to your website for new customers through SEO.
Social media
Sure, you won’t be able to convey lengthy thoughts and break down complex topics, but social media is still a great way to engage your audience. Think of content that is more quick-hitting. For instance, instead of a deep dive into the effect of interest rates on unemployment, consider citing previous statistics that make your point easier to convey. This is where you can lean on already existing content from reputable sources.
Videos
Videos can add a personal touch to your content to help build trust. On-camera videos give you the opportunity to deliver a message or insight directly to your client base. Plus, with advances in technology, anyone can shoot a high-quality video with their smartphone and a low budget. Animated videos, while usually more expensive to produce, work great as a way to explain financial topics while adding more flavor to your brand’s identity.
When it comes to growing your business, content is king. A good mix of content will include a variety of mediums which can help you reach a wider audience and help drive positive outcomes for RIAs and financial planners.
