pelbergwriting February 6, 2024 No Comments

The future of digital banking

Taking digital banking to the next level As a kid, my parents were always running errands. One of which was going to the bank. But today, bank branches continue to dwindle, and customers are opting for online digital banking, whether it be for their checking accounts or investing. Here are some digital banking trends that […]

pelbergwriting January 22, 2024 No Comments

The art of financial copywriting

Financial copywriting: Art, science, or a bit of both? Financial content creation is an art as much as it is a science. While ChatGPT and other AI tools may have already infiltrated many areas of copywriting, the financial sector is one place where AI will find it difficult to generate quality, compliant content. SEO for […]

Writing compliant financial content

Don’t let financial compliance be your worst enemy The financial services industry is bound by strict compliance and legal standards. So, when finance companies think about their financial blogging strategies, copywriting needs, or other content, they must understand how to provide compelling content, while at the same time adhering to compliance standards. Here’s a few […]

Leveraging content to differentiate your finance business

In the financial industry, content is still king Whether you’re a financial planner, registered investment advisor, or other financial professional, you are constantly working hard for your clients. But, it can be hard to stand out from the thousands of other certified professionals providing similar services. So, how do you differentiate yourself from others in […]

pelbergwriting September 26, 2023 No Comments

How financial planners can differentiate themselves from fintech

Financial planners are battling fintech, and failing to win As a financial planner, you have constant competition for retaining existing clients and expanding your customer base. However, you also have competition from another, unlikely source: technology. Today, there are hundreds of fintech apps for investing, saving, and portfolio management. These tools are being gobbled up […]