The crypto community needs more engaging content Cryptocurrencies are a fascinating world filled with new and innovative technology. But to succeed, cryptocurrency content marketing requires a more engaging and thoughtful approach. Why are people afraid of crypto? The first question to consider for blockchain industry content is: Why are large swaths of the population afraid […]
Satoshi isn’t a person, it’s an idea When Satoshi Nakamoto conceived bitcoin, he wasn’t worried about educating the public. In fact, Satoshi was very upfront about this: “If you don’t believe me or don’t get it, I don’t have time to try to convince you, sorry.” – Satoshi Nakamoto But now that Satoshi’s vision of […]
Always remember, Bitcoin are divisible Would you rather own 1 share of stock at $1,000 per share, or 100 shares of stock at $10 per share? For most investors, owning more units of an asset seems more appealing, but the truth is, it really doesn’t matter. Unfortunately, individual investors have been proven to have a […]
Bitcoin self-custody still matters See Part 1 of my Bitcoin ETF analysis for why the introduction of a Bitcoin ETF will likely be an important step forward for the industry. Bitcoin was designed as a trustless, decentralized network on which anyone could self-custody their own assets. While this does go against the custody solutions provided […]
A Bitcoin ETF could change the industry for the better It seems like only a matter of time before the SEC approves its first Bitcoin ETF. And once one ETF is approved, many more will likely be on their way. As a Bitcoin content marketer, it’s clear to me that this development could be huge […]
AI isn’t just a buzzword. For some companies it’s revolutionizing finance. You can have groundbreaking technology in a hot sector, but if your audience doesn’t understand its benefits, can you succeed? As a fintech content writer, this is a problem I regularly encounter with new brands as they attempt to differentiate themselves in a crowded […]
Bitcoin has a branding problem When it comes to Bitcoin and blockchain technology, the truth is often not as important as perception. Because to the western world, Bitcoin is still viewed as an energy guzzler with no real benefit to society. Flipping the narrative on its head Yet, the biggest perceived flaw of Bitcoin – […]
In the financial industry, content is still king Whether you’re a financial planner, registered investment advisor, or other financial professional, you are constantly working hard for your clients. But, it can be hard to stand out from the thousands of other certified professionals providing similar services. So, how do you differentiate yourself from others in […]
Grow your finance business with content As an RIA or financial advisor, content might be the last thing you think about for your business. But by creating informative, relatable content, you can engage audiences in a new way. This helps establish you as a financial thought-leader for potential clients. Consider these types of content when […]
Financial planners are battling fintech, and failing to win As a financial planner, you have constant competition for retaining existing clients and expanding your customer base. However, you also have competition from another, unlikely source: technology. Today, there are hundreds of fintech apps for investing, saving, and portfolio management. These tools are being gobbled up […]
